World Of Speedway

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Carlos Mendez Categories Strategic communication Hitchcock, the elevator and the brand image Peter Bogdanovich says that on one occasion he was going down in an elevator with Alfred Hitchcock . The moment three strangers entered, the British filmmaker emerged from his apparent lethargy and began to speak, as if he were in the middle of an anecdote. “It was creepy, I tell you. There was blood everywhere. A thread fell from his ear and another from his mouth,” he began to relate, to the confusion of his conversation partner and the attention of the three strangers.A few seconds later, the door opened and everyone left the elevator. “Do you know what he told me?” Hitchcock then added out loud. When the strangers had gone on their way, Bogdanovich asked: “Well, what did he say?” The filmmaker looked at him and responded with a smile: “Ah, nothing. It is my elevator story .

This anecdote will serve as an excuse to play with the concept of brand image , but let's go step by step. In terms of corporate communication, there are a series of questions that those responsible for every company usually ask themselves. As we are We are talking about the set of characteristic elements that define a brand and distinguish it from the competition. Beyond a logo, a slogan, colors or typography, the values ​​projected by the company also come into play. More than half BTC Users Number Data a century ago, Hitchcock handled the concept of personal brand , so fashionable today, like no one else. In his films and television series he introduced a series of elements so recognizable that they have stood the test of time. We are all familiar with that round silhouette that functioned as an isotype, with the musical notes of that unmistakable tune of 'Funeral march for a puppet', with its famous cameos, with a slogan repeated so many times that it has remained engraved in our memory. (“the magician/master of suspense”) and with some intangible values ​​that we subconsciously relate to his figure (suspense, tension and black humor). How they see us We enter the field of perception and brand image .



This question is often answered as if we were dealing with a homogeneous mass of people. Quite the opposite, hence the importance of careful reputation monitoring (online and offline). A thorough analysis will help us know where we are and how to achieve our objectives. It is convenient to assume that not only our company has a say in our reputation, but other interests (customers, opinion leaders, competitors, etc.) also come into play. A range so wide that it is difficult to manage, but if we do not act, our image will be exclusively in the hands of third parties. In almost everyone's mind, Hitchcock and thriller are the same thing. Bogdanovich relates that “no one was breathing in that elevator” when the filmmaker told his story. Even if he had recited a cooking recipe, everyone would have expected at one point a mysterious or macabre twist. No one has been able to summarize this expectation better than Hitchcock himself: “If I had made Cinderella, the audience would have looked for a body in the horse-drawn carriage.
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